On a Voyage
- 22 April, 2018
- 0 Comment
The Voyager is the first instalment of U.Mi-1 collections inspired by the Hausa tribe in Nigeria.
The Voyager is the first instalment of U.Mi-1 collections inspired by the Hausa tribe in Nigeria. Although the largerst communities are in Nigeria and Niger, the Hausas have settled in 8 other West African countries.
I have always been fascinated their beauty and serenity. They are ruled by Sultans who put the S in swagger with their style and grace. Like the Japanese, they embrace the loose layered look. They are always adorned in swathes of fabric, favouring gorgeous stripes worn horizontally.
It’s been one of my favourite collections to design and cut. Transforming their style into tailored pieces was technically challenging and great fun.
We shot the lookbook in Lagos. Although a winter collection, I wanted to infuse the Nigerian energy into it. Can you feel it? The backdrop of mats and props used are typical to the Hausas. These we got at my favourite market – the Lekki crafts market.
Fashion is changing – the way we buy, sell and market it. It is an interesting time to be in the industry. It is in a state of flux where there are no right or wrong ways to do things. We try to stay true to our identity and hope that you follow us on this journey.